I was driving to work this morning and I passed a couple church buildings. The other night I drove over to the dump and passed another church building. All three of these church buildings had signs on their lawns. All those signs had this basic message “Come here on Easter Sunday.”
It is an obvious fact that people like to “go to church” on Easter. Why? I have no idea. Maybe it makes them feel good, maybe they like the tradition, maybe they are pressured by friends and/or family, maybe they think the preaching and music will be better than the rest of the year (with the exception of Christmas this is generally true), but for whatever reason, good or bad, a lot of people do it.
I don’t particularly care whether people go to church on Easter or not. I find that environment a little overwhelming and crowded, but if my family wants to go I have no problem with going. Some Christians take issue with the Easter/Christmas attenders. I think it is because those Christians have some idea that the holiday attenders are coming to fulfill some religious observation to appease their conscience or something. I’m not sure that most people actually think that way, but maybe, who knows.
The thing that I think is kinda weird is how Christians seem to use Easter to get those people into their churches even though they take issue with those people only coming once or twice a year. So it’s sorta like a lot of churches both condemn and promote the practice at the same time. I think that is weird and confusing. I’m sure many have “pure” motives figuring that people will be going to church anyway, so why not try to get them to come in and hear the gospel and maybe get saved, but the whole practice seems a lot like marketing techniques applied to the Gospel which I am not 100% comfortable with.
I have no problem with people celebrating Easter, I have no problem with people not celebrating Easter, but using the holiday to boost church attendance while opposing the practice of holiday-only church attendance seems a bit contradictory and a little disrespectful, not to the holiday, but to the Resurrection which is what is really being used and may be unintentionally cheapened by church-marketing strategies.